Hair stylists: move Instagram booking requests to a clear booking link

What should a client find after opening the link?

Someone who has seen your work on Instagram should be able to recognise your business, understand the service and see how to choose an appointment. Before sharing the link, check your professional name, services, their duration and the useful details about where the appointment takes place.

Explain what is included and what needs to be confirmed before booking. If a hairstyle depends on hair length, preparation or a consultation, say when a conversation is still necessary. A vague service name such as “hairstyling” does not help someone make a confident choice.

How do you get your BabaCoiffure profile link?

In your BabaCoiffure professional account, open the profile-link section and copy the address shown. Use your own public link, not the address of a management page or an existing booking.

Open that link in a window where you are not signed in to your professional account. Check that it shows your profile and that the services and availability match what you want to offer. If the link is unavailable or the profile is not ready, finish setting it up before sharing it.

How should you present the link on Instagram?

Add the public link to your Instagram profile links with a clear label, such as “Book an appointment”. Briefly explain its purpose in your bio. You can keep DMs for questions while directing requests for appointment slots to that link.

Avoid conflicting instructions, such as asking everyone to book online and also send a DM for the same appointment. Choose one main instruction and explain the exceptions. Instagram menus can change, so always check the result on your public profile.

What can you reply to appointment requests in DMs?

For an established service, a short reply can explain where to view your offer and start booking. Adapt it to the question you received: do not send only a link when someone asks for clarification about a service.

Keep a direct conversation for a specific request, missing information or someone who needs help. The link is an entry point to your bookings, not a universal answer to every conversation.

What should you check before sharing the link?

Test the journey on a phone using the link actually displayed on Instagram. Check the profile, services and clarity of the information before confirmation. You do not need to create an appointment or make a real payment to check navigation.

If you request a deposit or apply cancellation terms, make sure the information shown matches your current offer. Do not describe a deposit as a guarantee against missed appointments. An empty schedule should also be understandable: it does not necessarily mean that the link is broken.

A reply you can adapt

Hello, you can check my services and availability through the booking link on my profile. If you have a question about preparing your hair or choosing a service, tell me what you need before booking.

Is your link ready to share?

• The address opens your public profile, not your management area.
• Services, durations and location details are up to date.
• The availability shown matches your schedule.
• Your bio and link label give the same instruction.
• You explain when a question by DM is still necessary.
• You have checked the layout and links on a phone.

Write clear hair service descriptions before clients book

Frequently asked questions