Write clear hair service descriptions before clients book

Which service name helps a client choose?

Start with what the client wants to book, not your internal name for a technique. “Cornrows without extensions” gives a clearer scope than “Braids”. Add a detail when it changes the actual service, such as extensions or a finishing option. Avoid using different names for an identical service.

If two listings have almost the same name, ask what helps a client tell them apart. Length, size or finish can be useful criteria if you actually offer those choices. Do not invent a variation your business does not provide just to fill the catalogue.

What should you say about inclusions?

Name the steps that may be unclear: washing, detangling, drying, styling, finishing or taking down a previous style. For each relevant step, state whether it is included. “Shampoo not included” is clearer than “Full service”, which clients may interpret differently.

Also explain who supplies extensions or accessories if the service uses them. A picture can illustrate the intended style, but it does not replace these details. Do not imply that a pictured size, length or material is included when it is outside the service you describe.

How do you explain preparation without making a diagnosis?

Include only preparation that applies to your service: washed or detangled hair, removal of a previous style, or materials to bring. Do not ask clients to complete steps you already include in the appointment. Your instructions and the actual service should agree.

If hair condition, a transformation or a technique requires a conversation first, explain when to contact you before booking. Do not promise a result based on a photo or present a description as a diagnosis. For a request outside the stated scope, confirm the right service rather than letting a client choose the closest listing.

How do you keep description, duration and price consistent?

Read the listing as a whole. The displayed duration should match the service and preparation it includes. If taking down a previous style is excluded, do not imply that it fits in the same slot. This guide sets no universal duration or price: both depend on your actual service.

If a request could change the price or duration, explain what needs confirming before booking. Do not make “from” pricing carry the whole explanation. Check that your booking tool supports the offer you describe, without promising automatic adjustments or estimates it does not provide.

How do you check the listing in BabaCoiffure?

In your professional account, review the service name, description, price and duration. BabaCoiffure lets you enter this information. Then open your public profile and read the listing as a client, especially on a phone. Check that the important details remain readable before sharing the link.

Try answering this without relying on private conversations: can a client tell which service to choose, how to prepare and when to contact you? You do not need to create an appointment or pay to review the listing. If something is missing, edit your own catalogue, then check the public display again.

Fictional example: turn a vague name into a clear listing

Before: “Braids”. After, only if it matches your offer: “Cornrows without extensions. Hair must already be washed and detangled. Shampoo and removal of a previous style are not included. For extensions or a different pattern, contact me before booking.” Enter your real price and duration separately. This is a writing example, not a BabaCoiffure service or price.

Before sharing your listing

• The name distinguishes this service from the others.
• Included steps, exclusions and supplies are explicit.
• Preparation instructions agree with the service offered.
• Price and duration match the scope described.
• Requests needing a conversation first are identified.
• The public listing is clear and readable on a phone.

How long should a hair appointment take, including preparation?

Frequently asked questions